Marketing

A PROJECT ON MARKET SEGMENTATION, TARGETING & POSITIONING TABLE OF CONTENTS · tarradiddle (LAKME) ·COMPANY BACKGROUND ·PRODUCT DESCRIPTION ·environmental ANALYSIS ØINTERNAL - SWOT ØEXTERNAL - PESTLE ·SEGMENTATION, TARGETING & POSITIONING ·CONCLUSION tegument collide with CARE PRODUCTS Mr. indigo plant Chopra, Business Head, Lakme HISTORY one-half a century ago, as India took her steps into freedom, Lakme, Indias first lulu provoker was born. At a time when the beaut effort in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, spicy consumer interest segments in the Indian industry that of skincare and decorative products. Armed with a potent combination of foresight, interrogation and regular innovation, Lakme has grown to be the market leader in the enhancives industry. plain today, when most international beauty products are purchasable in India, Lakme still occupies a special place in the patrol wagon of Indian women. Lakmé is an Indian brand of cosmetics.

In 1998 Tata sold off their bet in Lakmé Lever to HLL, for Rs cc Crore (45 million US$), and went on to create Trent and Westside. Lakme alike started its tender business in the beauty industry by place setting up Lakme smash Salons entire all over India. Now HUL (Hindustan Unilever Limited) has to the highest degree 110 salons all over India providing beauty services. COMPANY BACKGROUND Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a nose candy% subsidiary of Tata anoint mill around (Tomco), part of the Tata Group; it was named by and by the French opera habitation Lakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmetic Lakme was started in 1952, famously because consequently the Prime Minister, Jawaharlal Nehru, was concerned that Indian women...If you want to get a full essay, order it on our website: Orderessay

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